Device Block Policy
This policy outlines the conditions under which device-level blocking may occur when using the WhatsApp Cloud API to ensure compliance and protect communication integrity.
Compliance Requirement
All devices using the WhatsApp Cloud API must adhere strictly to WhatsApp's Business and Commerce Policies. Failure to comply may result in device restrictions or permanent blocks.
Violation Categories
Device-level blocks may result from, but are not limited to, the following violations:
a. Spam Messaging:
Sending bulk messages without explicit user consent is prohibited. If a device is flagged for excessive spam reports, it may be blocked.
b. Unauthorized Content:
Any device sharing content that violates WhatsApp's policies (e.g., hate speech, illegal activity, or misleading information) can be blocked.
c. High Block Rates:
If a significant number of users block communication from a specific device, it may signal misuse and lead to a block.
d. Automation Abuse:
Unauthorized automation tools or bots are prohibited. Devices detected using such methods may be blocked permanently.
Device Identification & Monitoring
Each device connected to the API is uniquely identified. Activity is monitored for suspicious patterns, including message volume, content, and user engagement. Any deviation from normal user behavior may trigger a review.
Temporary Restrictions
Upon detection of potential violation, the device may first face temporary restrictions. These could include a reduction in messaging limits or temporary suspension of API access.
Permanent Device Block
If violations persist after warnings or temporary restrictions, a permanent device block may be imposed. This prevents the device from reconnecting to the WhatsApp Cloud API.
Appeals Process
Users whose devices are blocked permanently may appeal the decision via a formal process. They must provide evidence demonstrating compliance and assurance of corrective actions.
Preventive Measures
To avoid blocking, businesses should:
- Ensure proper user opt-ins before messaging.
- Maintain content quality and relevancy.
- Monitor user feedback regularly to avoid high block rates.
Policy Updates
This policy may be updated periodically. Users will be informed of any changes, and continued use of the API implies acceptance of the updated terms.
Need Help with Device Compliance?
Our technical support team can help you understand device requirements and ensure your setup complies with WhatsApp's policies to avoid blocks.